We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
#188: The Secret to Growing Your Podcast
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The Secret to Growing Your Podcast Hey, Podcasters! It’s time to spill a little (pumpkin-spice flavored) tea…(it is October after all. 🎃) As a podcaster, we know you’ve put in countless hours creating valuable content. But here’s the truth: even the best podcasts with the best audio and the best content are not guaranteed to find success. That 👆 depends on a solid marketing strategy. Because, more truth, all podcasts need a marketing strategy. We find it helpful to think of your podcast as a brand. And just like any successful brand, it’s not enough to create something great – you have to make sure people know about it. That’s where podcast marketing comes in. It’s not just about promoting episodes, it’s about building awareness, growing your audience, and ultimately turning your podcast into a recognizable brand that stands out from the crowd. That's the power of marketing...
(Also. The power of a Christmas movie. 👆IYKYK.) But achieving all of the above does not come easy. Which is why our latest blog post shared our ✨6 Expert Ways to Improve Your Podcast Marketing✨, and it dives deep into strategies to help you promote your show. But before you check that out (you can find that link below👇) let’s break down three reasons why marketing your podcast should be right up there on your podcast to-do list: 1. Reach Beyond Your Core Audience📣 Even with a loyal listener base, your podcast needs that push to reach new frontiers, i.e. new listeners. Effective marketing helps you reach potential listeners who may not have discovered your podcast organically. It expands your audience and keeps your growth steady. 2. Build Your Brand Authority👷♂️ Great marketing goes hand-in-hand with branding. When you promote your podcast well, you’re also positioning yourself as an expert in your niche. The more consistent and strategic you are, the more you’ll be seen as the go-to voice on your topic. 3. Foster Long-Term Engagement ⏳ And finally, marketing isn’t just about getting new listeners; it’s about deepening the relationship with the ones you already have. By actively promoting episodes, events, or exclusive content, you keep your show – your brand – at the forefront of your followers’ minds. And this, in turn, turns them into loyal, engaged listeners who keep coming back for more. So, market your podcast as you would a brand, and you'll always have brand new listeners checking out your show! - Jennay ➡️ Did you know? We have a FREE course all about how YOU can build your podcast brand? Check it out on Udemy and enroll today! 🎓 Want to know exactly how to level up your marketing strategy? Check out our blog post, 6 Expert Ways to Improve Your Podcast Marketing, and let us help you take your podcast to the next level. 👇 Links Worth A Look...
Until next week! Happy podcasting! 🎧 The Team at We Edit Podcasts Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts. We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you! Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show! ► Check out The Podcast Digest, where we break down all the top tools and strategies you need to grow your show. ► Looking for editing services? Take ours for a test drive! Start your Trial Episode for free! ► Ready to take your podcast to the next level? Check out our core Services to create a package for your podcasting needs. ► If you are unsure about where to start, schedule a free call to get all your questions answered! ► Or want to boost your bottom line? Join our Affiliate Partner Program today! |
Podcast Playbook Newsletter
We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
4 Lesser-Known Keys to Podcast Success Okay, first up. I lied. We’re not offering 4 Lesser-Known Keys to Podcast Success as the subject suggests… We’re offering 5! Sike! 😉 (Sidenote: No one says “Sike!” anymore right? 🤦🏻♀️ Can someone show this millennial out?) Moving on. Because in our latest blog post, we explore how optimizing your podcast for search engines can help you reach new listeners and grow your audience. (You can find the 🔗 link to the post below!) And we put the post together...
Taking the 'Con' Out of Content Creation Real talk, creating that amazing content for your podcast is no easy task. Of course, there are some days, you just hit it out of the park. The ideas 💡 are following, you're in the creative zone, and everything comes together in an episode that your listeners love. And you're just like.... But other times? The whole process is just difficult. 🫣 You're out of ideas. Your creative juices have all but dried up. Or you simply don't have the time to create...
All aboard the branded podcast train! We’re still on the Branded Podcast Train. And we can promise you it’s a super fun ride! But as more brands embrace podcasting as a marketing tool, there’s a lot to consider before a branded podcast can leave the station. 🚂 And so we wanted to dig a bit deeper into what it takes to launch a successful branded podcast. Over on our blog, The Podcast Digest, this week, we put together a go-to guide for starting a branded podcast, specially focusing on how to...