We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
#186: All aboard the branded podcast train!
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All aboard the branded podcast train! We’re still on the Branded Podcast Train. And we can promise you it’s a super fun ride! But as more brands embrace podcasting as a marketing tool, there’s a lot to consider before a branded podcast can leave the station. 🚂
And so we wanted to dig a bit deeper into what it takes to launch a successful branded podcast. Over on our blog, The Podcast Digest, this week, we put together a go-to guide for starting a branded podcast, specially focusing on how to start a podcast that accurately represents your brand, and accomplishes the goals you want to achieve through your show. 🔗You can find the link to that guide below. But for this newsletter, we wanted to share three 🔑KEY🔑 fundamentals when it comes to launching a podcast that will truly represent your brand and strengthen your brand identity: 1️⃣ Branded Podcasts Build Trust A branded podcast isn't just a marketing tool; it's a powerful way to strengthen your brand identity amongst your target audience, build authority, and foster authentic connections with your followers. But you want to focus on sharing valuable content, rather than thinking about a branded podcast as one long sales pitch. The former builds trust. 👍 The latter loses listeners.👎 2️⃣ Purpose and Planning are Key “If you fail to plan, you plan to fail.” Yes, that’s one of the cliché-est clichés. But it is also very true when it comes to launching a successful branded podcast. Way before you ever hit “record”, you need to define the purpose of your podcast. You need to ensure that your show aligns with your brand’s values, has a clear concept, and that you have a plan for consistently delivering valuable content that’s still “on brand”. ✨Remember✨ Successful branded podcasts provide real value, not just promotional content. 3️⃣ High-Quality Production is Essential And finally, whatever format you choose, and however you use your show to further your brand, one thing remains constant...branded podcasts must deliver high-quality episodes. This is a non-negotiable! There is just no way a branded podcast can fulfill its mission with subpar audio. We can’t sugar coat this. But we can help you achieve it! 😉👇 Want to make high-quality audio and production simple? Ready to make some podcast magic? Check out our packages or give us a shout to set up a free call. ☎️ And let’s make your podcast vision a reality! ✨Take-Away✨ Branded podcasts are an incredible way to boost your brand’s authority, build deeper connections, and foster a community around your brand. And when they’re done well, they can even open up brand new doors. 😉 - Jennay Want to take a look at our go-to guide for starting a branded podcast? Hit this link! Behind the Scenes...and Beyond the Mic Missing Business Beyond the Mic? So are we! But while we wait for what comes next, check out some top episodes from Season 1! From Systemization to Automation: Making Podcast Magic Happen with Dolly DeLong 🙌The Power of Adopting a Beginner’s Mindset in Your Podcasting Journey with Amina AlTai 😎Leveraging Your Podcast to Open Doors to New Business Opportunities with Heather Pearce Campbell ✨Links Worth A Look...
Until next week! Happy podcasting! 🎧 The Team at We Edit Podcasts Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts. We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you! Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show! ► Check out The Podcast Digest, where we break down all the top tools and strategies you need to grow your show. ► Looking for editing services? Take ours for a test drive! Start your Trial Episode for free! ► Ready to take your podcast to the next level? Check out our core Services to create a package for your podcasting needs. ► If you are unsure about where to start, schedule a free call to get all your questions answered! ► Or want to boost your bottom line? Join our Affiliate Partner Program today! |
Podcast Playbook Newsletter
We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
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