#180: The Secret Weapons for a Stand Out Podcast Marketing Strategy


The Secret Weapons for a Stand Out Podcast Marketing Strategy

Hey, Podcasters!

Did you know you NEED a podcast marketing strategy?

(Hint: YOU DO!)

And today we’re sharing our 🤫 secret weapons🤫 when it comes to creating that all-important effective podcast marketing strategy…

PODCASTS! 😮

We've put together a whole list of some of our favorite podcasts dishing up the best marketing insights, tips, tricks, and so much more! And you can find that link below. 👇

But why do podcasters need to listen to podcasts about marketing?

Because successfully marketing and promoting a podcast is no easy task.

The marketing world in general can be a bit of a battlefield…

But mainly, it’s because many podcasters have never done any kind of marketing before! But if you want your show to grow and gain traction, you are going to have to do a whole lot of marketing.

And while there is more than likely very little time in your very busy life for you to get that certification in branding and marketing, there is always time for podcasts! 😉

Podcasts really are a highly-undervalued resource. Especially by podcasters, which is ironic!

We listen to podcasts about our favorite topics or shows by our favorite hosts, but we don’t always look for podcasts about something we need to learn.

However, especially when it comes to learning all you can about marketing, podcasts are your secret weapons! 🥊

Here’s why podcasters should make digital and social media marketing podcasts a part of their listening routine.

1. Access to Expertise 💡

Our favorite marketing podcasts feature interviews with top industry experts, influencers, and successful marketers, or are hosted by giants in the industry. So by tuning in to these shows, you get immediate access to expert knowledge.

2. Up-to-Date Information 😎

Social media trends can change fast! Like really fast. But because podcasts are relatively quick to produce, you'll stay in the loop of all the new information, without waiting for lengthy courses to be created.

Because let’s face it, by the time those courses hit the virtual shelves, they’re probably already out-of-date!

3. Convenient Learning 👨‍🎓

Podcasts offer flexible learning on-the-go, whether you're commuting, exercising, or taking a break, allowing you to learn whenever it’s convenient for you.

4. Actionable Tips 🥊

And finally, listening to podcasts on all kinds of marketing from all kinds of marketers really just gives you a MasterClass in all things marketing. Listen to one or two episodes from one or two (or all 20!) of our top marketing podcasts and you’ll get practical advice from marketing pros that you can immediately implement in your podcast marketing strategies.

So tune in to these top marketing podcasts, and you’ll be in tune with all that’s happening in the marketing world.

And you and your podcast will emerge the conqueror! 💪😉

- Jennay

As promised, here's our latest list featuring 20 Of the Top Digital and Social Media Marketing Podcasts in 2024. 👇


Behind the Scenes...and Beyond the Mic

Just a reminder that Business Beyond the Mic is taking a break over the summer. But STAY TUNED! There are so many amazing things in store for Season 2!

In the meantime, check out what you might have missed from Season 1! 👇

Podcast for the People with Abagail Pumphrey 🤩

How to Make Your Podcast Stand Out with Carli van Heerden

Podcasting Beyond Boundaries by Building a Vast Repertoire with Jonathan Warncke 👏


Links Worth A Look...


⚠️ ATTENTION! Good things ahead! ⚠️

Keep 👀WATCHING👀 this space...

We're super excited for our rebrand! We've got so many new things we can't wait to share!

Until next week!

Happy podcasting! 🎧

The Team at We Edit Podcasts


Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts.

We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you!

Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show!


So, how can we help
YOU and your podcast? 👇

Looking to LAUNCH a podcast? Check out our free podcasting courses!

Check out The Podcast Digest, where we break down all the top tools and strategies you need to grow your show.

Looking for editing services? Take ours for a test drive! Start your Trial Episode for free!

Ready to take your podcast to the next level? Check out our core Services to create a package for your podcasting needs.

If you are unsure about where to start, schedule a free call to get all your questions answered!

Or want to boost your bottom line? Join our Affiliate Partner Program today!

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We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.

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