We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
#185: 5 Essential Tips for Branded Podcasts
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5 Essential Tips for Branded Podcasts It’s no secret that branded podcasts are on the rise. (Contrary to what Phoebe Buffay may believe! 🤣👇)
(In fact, this was one of our top podcast predictions for 2024! 🔮) But if you are a brand looking to launch a podcast, there are certain, essential, things you need to do if you want your podcast to be a success. And that’s exactly what we’re dishing up for you today! See how we’re not gatekeeping our top tips for successful branded podcasts? (Very demure. Very mindful. 😉) So here are our TOP 5 TIPS for branded podcast success. 👇 1. Understand Your Audience 🤔A successful branded podcast is one that is laser-focused on their target audience. They understand the needs, desires, and pain points of their listeners. A deep audience connection is what turns casual listeners into loyal followers. Which is exactly what brands are after! 2. Align with Your Brand's Message ✉️Your podcast must reflect the core values and messaging of your brand. While the episodes shouldn’t be sales pitches, they should subtly reinforce what your brand stands for, helping you build long-term trust with your audience. 3. Tell a Compelling Story 🗣️Great branded podcasts know the power of great storytelling, and use it to keep listeners engaged. Your episodes should weave the brand's message into an engaging narrative that resonates with listeners. 4. Prioritize Production Quality 🎙️This is a non-negotiable! All successful branded podcasts focus on and deliver high-quality sound, editing, and overall production. This ensures that your listeners aren’t tuning out before they hear your message! 5. Have a Clear Call to Action 📣And finally, successful branded podcasts know how to include effective calls-to-action. They know what action they want their listeners to take, and then they use their storytelling superpowers and strategic placement to make that action happen. ✨Take-Away✨ Branded podcasts may be all the rage right now, but if you’re looking to ensure that your show stays all the rage, you need to get these 5 fundamentals right. 💥 And if you're looking to launch a successful branded podcast, schedule a call with us! ☎️ And let us help you get that ball rolling! - Jennay Check it out! We've turned our top branded podcast tips into this fun infographic! 👇 (We know, we know, how very mindful of us! 😉) Behind the Scenes...and Beyond the Mic Missing Business Beyond the Mic? So are we! But while we wait for what comes next, check out some top episodes from Season 1! 100+ Podcasting Tips in 10 Minutes with Carli & Jennay 🎥Bringing Simplicity into Every Aspect of Your Podcasting Process with Matt Lyles 😎Creating a Platform for Honest Conversations with Kristi Bridges ✨Links Worth A Look...
Until next week! Happy podcasting! 🎧 The Team at We Edit Podcasts Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts. We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you! Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show! ► Check out The Podcast Digest, where we break down all the top tools and strategies you need to grow your show. ► Looking for editing services? Take ours for a test drive! Start your Trial Episode for free! ► Ready to take your podcast to the next level? Check out our core Services to create a package for your podcasting needs. ► If you are unsure about where to start, schedule a free call to get all your questions answered! ► Or want to boost your bottom line? Join our Affiliate Partner Program today! |
Podcast Playbook Newsletter
We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
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