We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
X marks the spot? ❌
Does finding podcast promotion strategies that actually work feel like an impossible hunt for an ancient relic?
It doesn’t have to! Not with Indiana We Edit Podcasts to help you on your podcasting quest!
With us as your guides, the art of successful promotion is not an unsolvable mystery. There are no deserts to cross, or crypts to enter. And there are definitely no snakes! 😉
Because we’re sharing all our TOP SECRETS for successful podcast promotion. These tips and tricks will take your podcast to new heights through smart podcast marketing strategies for growing your audience and expanding your reach.
So, don your favorite fedora, grab your digital shovel, and together, we'll uncover...
❌ The Secrets of Successful Podcast Promotion ❌
See, X really does mark the spot! 😉
Newsworthy
Check out our top reads from the week...
Quick Links
- But Y? ❌ Twitter has officially changed its logo to ‘X’.
- New deal alert! 🚨 iHeartMedia and LinkedIn Announce Strategic Partnership.
- 🤩 We’re seeing stars and now you can too! 🤩 Pocket Casts update to now feature a podcast's rating.
- And finally, the entry deadline for the 2nd Annual Signal Awards has been extended. 🏆 You now have until August 11th to submit your show.
Founder's Corner
Are you feeling overwhelmed and directionless when it comes to growing your podcast? Well, then I think it's time we explore some out-of-the-box thinking!
When you started your podcast, there was one main goal in mind - put out great content. Then once you've published, you start being bombarded with ideas on how to promote your show, how to grow your audience, get more downloads, consistently publish on socials... and the list goes on!
We can easily become inundated with all things we must get done and we lose sight of why we started in the first place. So what does this mean and where do you go from here?
Let's go back and look at how to define your mission and vision.
When defining your mission, focus on what you want others to know about your podcast. A well-established mission statement helps to focus your podcast not only from a listener's standpoint but for yourself as the host as well.
For your potential listeners, it sets your show apart, yet remains broad enough for your podcast to grow and expand in the future. From an internal point of view, it helps you hone in on the purpose and goals of your show to keep working towards the same outcome.
So now that you are reminded of where you are headed, let's make it simple. You've done all the online promotion, you're spreading your message far and wide... but what about those around you? For every person that you share your podcast with, guaranteed they know someone else that will enjoy your content too.
But how do you reach them?
So, let's look outside the box... or should I say inside the box! Start by baking a batch of cookies. Next, attach a note to each cookie that says, "Enjoy the latest episode of my podcast while you enjoy a freshly baked cookie." And then add in where they can find the latest episode of your show.
Drop off a box of cookies for everyone in your neighborhood. Next week, expand your reach to another neighborhood. This way you are not only growing your audience around you, but you are also getting out, connecting with others, and having fun in the process!
Offline networking can still make a difference!
What are some other out-of-the-box ways you've used to promote your podcast? Would love to hear from you!
Until next week...
Happy podcasting! 🎧
The Team at We Edit Podcasts
Podcast Playbook Newsletter
by We Edit Podcasts
We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
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