There can be no denying video is having its time in the limelight!

And we're here for it all!

And when it comes to your podcast, video could be an amazing way to reach more listeners in a creative and exciting way.

Now, we're not saying everyone has to start a video podcast. But we do think that adding some sort of video component to your podcast is a great idea for all types of podcasters.

And with the podcast-focused updates YouTube is currently rolling out, if you're looking to add video to your podcast offering, YouTube could be the perfect stage for your podcast to make its video debut.

So, if you're ready to say, "Lights! Camera! Action!" 🎬 to video, we've got a number of key tips and tricks if you're looking to grow your podcast via YouTube...

...and you can find all this and more on one of our posts.

(How's that for a cliffhanger? 😉)

So check out How To Grow Your Podcast Via YouTube, and let the camera roll! 🎥

*Did you know we also offer Video Production Services? Check out all we offer ​here​! We’ll help you get camera-ready! 😉

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Newsworthy

Some of the headlines we've been interested in this week...

Quick Links

• Updates on the SAG-AFTRA Strike: Can Writers and Actors Work On Podcasts During The Hollywood Strike? ❌
• International Update 🌏: YouTube Music Podcasts support starts rolling out internationally.
• Time 😉 to wear your heart podcasts on your sleeve with the Pocket Casts Wear OS App.
• Finally, Let It Be!🎵 Paul McCartney’s new podcast had to make some tough choices.

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Founder's Corner

On today's Founder's Corner edition, I wanted to dive in and look at exactly what your podcast story looks like…

Your podcast’s brand story is the narrative that connects your listeners with your values, vision, and personality. The brand identity of your podcast is the visual and verbal expression of your story – such as your name, colors, fonts, voice, and tone. Together, they form the foundation of your podcast marketing strategy.

After 8 years in the business of podcasting, I've seen many podcasters come and go. So what separates those who succeed from those who fizzle out? I believe it has to do with exactly that...your brand story!

Okay, so let's dive in a little deeper. How can you make sure that your podcast brand story is one that will draw in listeners and ultimately become successful? What makes your story hit home or resonate with an audience? I believe it comes down to three key factors: purpose, people, and practice. The 3 P's!

1. Purpose

Now, in our previous newsletter, we already identified that your purpose is your “why”. This is why you are here, this is why your audience has come to listen, and this is exactly what you’ve set out to do since day one of launching your podcast. Stay true to this purpose and you will build a loyal following amongst your listeners.

With consistency of purpose comes consistency of expectation that your audience will depend on as your podcast grows. It might not matter to everyone you reach, but your message will hit home to a select few. And eventually, more listeners will find you – listeners who truly need your help and have come to hear what you have to say. This is your purpose.

2. People

When growing your podcast, you also need to be aware of who your audience is. Instead of shooting in the dark trying to find new listeners, knowing where they spend their time is the best place to start. These are your people. These are the listeners that will be so glad to have found you, or that you’ve found them!

So where can you actively look? Or how can you strategically position yourself to "run into" those listeners? For starters, be present and actively engage in communities that are in your niche. Next, find ways to provide value to others, help solve problems, and become the expert that others lean on for advice. Carry this through on all your other platforms, continue providing value, and your people will find you.

3. Practice

What makes you different from others in what you deliver? Just as in business, when it comes to your podcast you stand out not only because of what you give your listeners but because of your unique experience, the insight you have to offer, and the complete package that is YOU!

It is up to you to continually find ways to innovate and differentiate your strategies for providing value to your audience. What can you do differently? How can you go above and beyond to make your podcast - and ultimately the message you bring - a complete "experience" for your listeners? This is your practice. Make it your own and people will notice!

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Until next week...

Happy podcasting! 🎧

The Team at We Edit Podcasts

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