We're diving into a bit of a different, but still super important podcast topic today...

✨ Podcast accessibility ✨

Let's start off by defining what we mean. Podcast accessibility simply means making your podcast available, understandable, and accessible to as many people as possible.

When you focus on podcast accessibility, you're looking to remove any barriers people may have to access the content you're sharing on your show. It's a thoughtful approach to creating a podcast that fosters inclusivity, togetherness, and a stronger sense of community.

But striving to make your podcast more accessible is far more than a thoughtful gesture; it's also a powerful way to broaden your reach and expand your listenership. By making your podcast more accessible, you make it possible for more people to access and enjoy your valuable content.

If you want to dig a little deeper, we unpack the whys and hows of podcast accessibility in this post.

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Newsworthy

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Quick Links

• ​Updates from Apple Podcasts for Creators: Creators can now easily see how listeners engage with premium subscriptions and grow their audience using powerful marketing tools. 😎
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• And finally, we LOVE new tech! 🤩 RØDE introduces the Wireless PRO – the Most Powerful Wireless Mic Ever!

Founder's Corner

While on the topic of podcast accessibility, I wanted to jump into the question, "What does it really take to make your podcast stand out?"

As we all well know, there are TONS of podcasts out there! To date, there are over 5 million podcasts globally with over 70 million episodes between them.

Over the last week alone, 457,453 new podcast episodes were published. According to Podcast Business Journal, on average last month, there was a new podcast episode posted every 0.7 seconds!

Now, I'll admit: these stats can be scary when you think about the growth of your own podcast. If you can relate, then today's Founder's Corner was made just for you!

Even though the thought of all those other podcasts out there can be daunting, it can also be incredibly inspiring at the same time! It simply means that there is space for everyone to shine, and the room just keeps on growing!

So instead of being intimidated and wondering how you are going to get noticed, let's answer the question you've all been asking:

How can I stand out in a sea full of microphones?

1. Be the odd one out.

When it comes down to it, research shows that what people remember most is the odd one out! We are intuitively wired to spot the differences and recall the pink camel in a desert full of beige ones... 🐫🐫🐫🌸🐫

So what does that mean for you as a podcaster? In a sea full of microphones, be a headphone!

Let's look at 3 ways to be the odd one out:

Artwork: Be creative with your artwork. This is your time to shine! Find elements that stand out, that people will remember, and think back to when they're scrolling through a list of podcast recommendations.

If you've been in the game for a while and just looking to get a boost in your listenership, perhaps it is time for an artwork revamp! Do some research and poll your audience to see what captures their attention, and then roll with it.

Guest Interviews: If your podcast features guest interviews, ask yourself this... why would my guest want to promote our episode if it's just the same topics and the same questions over and over? Instead, be the odd one out!

Before having your guest on the show, write down the first 3 things that come to mind when you think of that person. Now, draw a line through those topics and avoid them at all costs!! Then, brainstorm 5 alternative topics that you know your guest will be great at but that neither of your audiences has really heard you cover before. And ta-da! Pink camel status achieved 🌵

Marketing Strategy: When it comes to the marketing strategy of your podcast, it simply comes down to how well you promote your episodes as they are released. Being a goose in a duck-duck marketing world can be tricky. We are told to "take the path less traveled", yet also to stay on trend! So which path do you take?

The key is to promote on social media in a dozen different ways by sharing rich media, soundbites, videos, images, teasers — essentially anything you can think of, and more! If other podcasters are sharing 3 posts about their new episodes, do 5! If others are only posting on Twitter and Instagram, go out and include YouTube, TikTok, and Pinterest too!

Repurpose your content in all the ways possible so that you never run out of things to share with your listeners and you become the most consistent podcast promotor out there!

2. Be outrageous, not ordinary.

Okay, don't worry. I know not all of us can be outrageous podcasters! So how can we avoid being "ordinary"? Well, let's get some inspiration from examples like Alex Cooper from Call Her Daddy, Logan Paul from Impaulsive, or Cameron Hanes from Keep Hammering Collective — where they beat the ordinary through the topics they cover, the goals they set for themselves, and even the style of podcasting they use.

With Call Her Daddy, Alex Cooper set a new standard by redefining the dating and relationship advice column and replacing it with outright hysterical stories. The show's concept is literally described as:

Now that definitely checks the not-ordinary box ✔️

On the other hand, Cameron Hanes takes a whole new approach by marrying his podcast to a video series called Lift, Run, Shoot where he invites his podcast guests to his home where they get to participate in the three pillars of his daily life before sitting down to record their episode.

Ultimately, he found a way to check that not-ordinary box and showcase his guests in a whole new light.

3. Tell a relatable story.

Storytelling is, without doubt, the most natural and compelling method of communication human beings have ever created! As a mom, every night before bed I read countless stories to my children and watch as they in turn tell me stories of their own.

We all have storytelling superpowers inside us, which starts in the earliest memories of our childhoods. As life moves on, many of us have learned to suppress our storytelling instincts, disregarding it as a skill that has no place in the real world. However, nothing could be further from the truth... especially for podcasters!

Time and again, research has shown that storytelling is almost always the variable that separates great brands and great individuals from the rest of the crowd. The same rings true for podcasting, which ultimately is a form of storytelling! 🎙🎙

Now let's take it one step further on the path towards relatable content!

The power of relatability: Think of your favorite podcast host, movie character, or reality TV star. Chances are they most likely remind you of yourself! We are instinctively drawn to those characters because we can relate to them and their worlds.

Relatability in storytelling can be just as effective in your marketing strategy as it can be in a movie. Having a relatable story could be the key to standing out in the crowd and drawing in your listeners. Every story you tell should make your audience feel seen. Do that and you will become a better podcaster, a better storyteller, and ultimately create those lasting connections with your listeners.

Until next week...

Happy podcasting! 🎧

The Team at We Edit Podcasts

Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts.

We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you!

Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show!

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