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Podcast Playbook Newsletter

#152: The One About Just Doing It

Published 4 months ago • 6 min read

The One About Just Doing It

So we’re officially on the 52nd day of January.

Just kidding. 🤣

But seriously, January has felt EXCEPTIONALLY long.

So long, in fact, that January has entered Januworry status…but I’ve got a strategy to help you flip that script!

SIDENOTE! Look, before we get any further, I want to be clear, this newsletter won't help you with strategies for stretching your paycheck past January 67th. I know my lane, and that ain’t it. But I can hopefully help you lessen the worry and reclaim January into something way more positive!

Also, if you’re using January as a *free trial month* and only getting down to business come February 1st - that’s all good, too! (In fact, Carli’s piece in the Founder’s Corner is JUST what you need!👇)

So, how am I going to help you de-stress this January? By rebranding Januworry to Jan-U-ready!! (Okay - so I get this doesn’t have quite the same ring to it. But bear with me. I’m heading in the right direction!)

I’m choosing to use this marathon of a month as an opportunity to get my ducks…well, not exactly in a row...by now you all know I don’t have row-abiding ducks. But I am using January to get them moving in a forward-facing direction 🦆🦆🦆 so that I'm Jan-U-READY!

But how does this work in practice?

➡️ Perhaps you’re feeling like you’re already behind the goals you wanted to achieve. Guess what?! You’re not! You’re simply READY to take the next step! It doesn’t matter if you’ve had a few missteps - it’s that next step that counts!

➡️ Or maybe things haven’t quite gone to plan so far, and you’re wondering if it’s all a downward spiral from here? Guess what?! It's NOT! It doesn’t matter that things haven't quite worked out. All it means is that you’re READY for whatever comes next.

You see, you’re Jan-U-READY!

So forget about the should haves or could haves. And just be READY to take that small next step!

And I’ll let you in on a little secret…you’re Janu-WINNING!

(Okay, still not quite the same ring, but I think it definitely wins in terms of being WAY more positive, right?!)

- Jennay

P.S. If something you’re getting Jan-U-READY to launch in 2024 is a podcast, we can help! Check out this post where we share How To Start a Podcast In 2024 (For All Skill Levels) 👇


Behind the Scenes...and Beyond the Mic

Are you READY for another EXCITING episode of Business Beyond the Mic?

On the latest episode, Carli chats with the incredible Nichole Perkins, Founder and CEO of PrimaFoodie. And, of course, the voice behind the PrimaFoodie Podcast.

This conversation has SO MANY highlights!

But here are some of our TOP PICKS! (You'll just have to check out the interview if you want it ALL! 😉)

➡️ Nichole shares how having a podcast has really been a powerful megaphone, amplifying her mission for a healthier lifestyle. 🎧✨

➡️ Nichole also gives some AMAZING interview tips! Our favorite? Don't shy away from BOLD questions – because that’s where the truth lies! 🎤⬇️ (that's a mic drop, btw! 😉)

It's another episode not to be missed!

Hit this link to tune in now, and be sure to subscribe on Spotify, Apple Podcasts, YouTube, or wherever you listen in! 🎧


Links Worth A Look...


Founder's Corner

As January draws to an end, I keep coming back to this one simple phrase I heard the other day:

"Be about it."

It is truly so uncomplicated, and tells you exactly what to do. In fact, we all know how Nike puts it... just do it! ✔️

Now, you might be feeling down on yourself for having completely missed the New Year's resolution boat with some of your goals. Today I'm here to tell you not to be so hard on yourself.

Let's forget about setting more New Year's resolutions, because clearly, that ship has sailed. ⛵️⛵️⛵️ And instead, let's focus on getting in on the long-haul journey.

Whether you are looking to launch a podcast this year, or grow your audience, or approach partnerships for monetization - everything takes time!

So just get comfortable with the fact that these things don't happen overnight so that we can focus on how to get there.

Now, here's the key: 🔑

Instead of just setting your goals, how can you actually BECOME them? This is what I mean when I talk about the phrase "be about it."

Don't just talk about what you're going to do. Be about it.

Don't just sit around criticizing others for the way they're reaching their goals. Be about it.

Don't get distracted by your fears and insecurities. Yup, you guessed it...be about it! 💪

So today, let's dive into three keys to becoming your goals.

1. Be about the ACTION 📈
Of course, this has to be number one. If we're following the "be about it" roadmap, then our first step is going to be to take action.

When you dive into James Clear's concept of identity-based habits, it states that goals centered around identity are a lot more likely to stick than those based on outcomes. So again, focus on becoming the goal rather than the outcome!

Now, what are you doing each day to ensure that you are moving forward? If your goal is to monetize your podcast have you:

Gathered all your metrics and data?
Found potential partners that align with your podcast?
Outlined your payment structures?
Beefed up your podcast resume?

And the list goes on.

There is always some action you can take each day to become your goal of monetizing your podcast.

2. Live your INTENTION
In order to live your intention, let's first understand what it means.

"An intention is an idea that you plan (or intend) to carry out. If you mean something, it's an intention. Your goal, purpose, or aim is your intention. It's something you mean to do, whether you pull it off or not."

So if your goal is your intention, then ✨LIVING✨ your intention is most certainly the path towards becoming your goal.

Now, if your goal is to have an active and engaged podcast audience, then LIVE like someone who already has an active and engaged audience.

Whether that's by sharing personal insights with your audience, answering live questions in the community, or sending thank you messages to your listeners - simply be about it!

Read more about how to turn your audience into a community here.

3. Avoid unhelpful DISTRACTIONS 🥊
Finally, become aware of all those pesky and unhelpful distractions! These become time-sucks that keep us pre-occupied and off-track from actually becoming our goals.

If you're so busy becoming distracted, you can't busy yourself with becoming your goals.

Now, these distractions can be anything from your own doubts, to unhelpful commentary from bystanders, and even from failures and mishaps along the way.

Just because your download numbers aren't as high as Joe Rogan's, don't discount yourself from getting the paid partnership that you want.💰💰

You might only be a few episodes into your podcast, but that doesn't mean you can't actively build the engaged community you dreamed of!

Again, these are just distractions.

Shake them off, don't get sucked in, and get back to focusing on taking forward action!

Until next week!

Happy podcasting! 🎧

The Team at We Edit Podcasts


Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts.

We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you!

Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show!


So, how can we help
YOU and your podcast? 👇

Looking to LAUNCH a podcast? Check out our free podcasting courses!

Check out The Podcast Digest, where we break down all the top tools and strategies you need to grow your show.

Looking for editing services? Take ours for a test drive! Start your Trial Episode for free!

Ready to take your podcast to the next level? Check out our core Services to create a package for your podcasting needs.

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Podcast Playbook Newsletter

by We Edit Podcasts

We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.

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