The One About Flexibility

The lights going up everywhere you look and the sweet smells of hot cocoa and sugar cookies filling the air can only mean one thing…the Holidays are (almost) here!

Whether you love the Holidays, or whether your Patronus is the Grinch 😉, you can’t deny that there is a certain magic in the air at this time of year.

And here at We Edit Podcasts, we can’t help but sprinkle a little bit of that magic into the content that we share around this time.

And so we recently shared a post over at the Podcast Digest featuring our 12 Best Podcast Episode Ideas Perfect For The Holidays.

But one interesting piece of feedback I received on the post went something like this, “Hey Jennay, I love the idea of adapting content for whatever the season. But can I do that without losing my niche, and consequently, my audience?

Great question. And YES, you can! Because while we definitely “preach niche”, we also believe that there is plenty of room for flexibility 🤸 within your niche…if you have the right keys...

The 3 Keys 🔑 For Flexibility Within Your Niche

🔑 1. Know Your Niche

You need to know your niche inside and out, back to front, top to bottom, and any other way you can think of. Because when you really know your niche, you will know what you can do within that niche. And when you know the boundaries, you have the flexibility and freedom to have creative fun within them.

🔑 2. Know Your Audience

Podcasters or other content creators who truly know their audience, and have a deep understanding of the type of content they’re looking for, are in the perfect position to be flexible with the content they share. Because you know what your audience is after, you can use this knowledge to adapt new content ideas so that they still align with their wants and needs.

🔑 3 Know Yourself

And finally, the third key to flexibility within your niche is to know yourself. When you have a deep awareness of your values, your podcast goals, and your unique perspective, you can have the freedom and the flexibility to pivot creatively whilst still serving your audience, and staying within your niche.

With these three keys 🔑 for flexibility in your back pocket, you can have the freedom for fun and innovation within your niche, at any time in your podcasting journey, but especially now over the holiday season because…

...there is festive fun to be had by all…even if one's heart is two sizes too small…😉

- Jennay

P.S. If you want to find out how you can add a little festive flare to your podcast over the holidays, here's the list of our best holiday-inspired episode ideas. 👇

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HOLIDAY BONUS! To sprinkle a little ✨EXTRA✨ holiday cheer, we'll be sharing some fun holiday podcasts over our last few newsletters for this year. Check out our first offerings...👇🎧

Christmas Countdown

The Midnight Carols

'Tis the Grinch Holiday Podcast

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Behind the Scenes...and Beyond the Mic

Episode 11 of Business Beyond the Mic has launched! 🚀 And what an episode it is! This week, Carli van Heerden sat down with Laura Patrick and Todd Adamson, the Founders of Next Page, a podcast that explores the impacts of trauma with experts, celebrities, and influential people to spread understanding and healing.

Some top takeaways from their conversation:

✨ Laura and Todd share about the artistry, dedication, and courage needed to craft a meaningful podcast.
✨ They share their podcast story and why their initial goal and dream was to unite people during a time of immense division during COVID.
✨ And they dive into just how to deal with those inevitable "keyboard warriors" to create a warm, positive, and welcoming environment for guests to share their incredible stories.

You definitely don't want to miss it! 🔥

Hit this link to tune in now, and be sure to subscribe on Spotify, Apple Podcasts, YouTube, or wherever you listen in! 🎧

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Links Worth A Look...

• Bad news! Spotify It was announced this week that Spotify is set to cut 17% of its staff, amounting to 1,500 employees, to reduce costs. Along with the cuts, Spotify is also canceling two podcasts, "Heavyweight" and "Stolen". 😔
• An interesting piece from the Wall Street Journal: Podcast Companies Begin to Advertise Like Hollywood Studios.🔥 (Subscription may be required.)
• Congratulations to Julia Louis-Dreyfus, Lemonada Media, and the whole team behind the Wiser Than Me podcast for being named Apple Podcasts' "Show of the Year" for 2023! Lemon(ada) all round! 🍸🎉

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Founder's Corner

Staying motivated and actually getting through your to-do list during the holiday season can be a daunting task. 🫣

When you’re stressed about travel plans, family gatherings, and your endless holiday shopping list, it’s often tricky to maintain focus and fight off the distractions.

But what if I told you the answer is simple? It’s time to harness flexibility! 💪

Now, embracing flexibility is not an all-or-nothing approach. There are numerous ways to bring more flexibility and autonomy to your workflow when preparing for the holiday season.

So how can being agile help you get the most out of the holidays, both in work and in life?

Being flexible allows you to:

• Easily adapt to unexpected events without throwing you off course.
• Reduce the stress of meeting those high standards.
• Pivot, adapt your ideas, and direct your content.

Whether that is throwing in a few holiday episodes for your podcast, or inviting on special holiday guests, or simply finding ways to bring the holiday cheer into your show - that flexibility to be creative is key! 🔑

Okay, so not quite convinced that a flexible mindset will lead to succes? 🧐

Let’s dive into exactly why it’s important and how you can implement flexibility into the fabric of your day-to-day.

► Why embrace flexibility?

• Improved work-life balance.
• Enhanced productivity.
• Freedom to improvise.

► How to implement flexibility?

• Let go of perfectionism.
• Learn to adapt.
• Be creative!

So now that you know why it’s important and how you can implement flexibility, here are three mindsets to take with you in this holiday season.

ONE: Be selective, but nice 🎅​
The holidays bring with them several additional to-do list items, so it is crucial to be picky with where you spend your time. Learning to say “no” and understanding when to delegate are some of the best tools in your holiday toolbox!

Stick to your plan, be selective with your time, and you will certainly avoid the unnecessary stress, leading to the inevitable fate of being the Grinch of the family!

TWO: Make your list, and check it twice ✔️
​The best way to avoid the to-do list overwhelm is to divide your tasks into manageable chunks and then schedule them strategically into clearly defined steps.

Be thorough in your note-taking during the holiday season! New ideas for your podcast may come to you while you are hanging a string of lights - so don’t let those bright ideas slip away!

THREE: Wrap your workflow up as a gift to yourself 🎁
​The most essential element that goes into managing your time wisely is creating a streamlined podcasting process. Holiday-proofing your workflow can be like giving yourself a big box with a bow on top, full of time for concentrating on what matters!

As the festivities kick off, now is as good a time as any to get a stronger handle on managing your podcast workflow. So let’s get it done!

✨BONUS:✨ Five Step Holiday Podcasting Process

When setting out on this holiday season, implement these 5 steps to keep yourself on track with your podcast so you don’t miss a beat!

Until next week...

Happy podcasting! 🎧

The Team at We Edit Podcasts

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Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts.

We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you!

Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show!

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