The One About Magnification

I’m going to start today’s newsletter off with a confession…I am a newsletter nerd. 🫢

Like, I really love newsletters.

I love finding exciting, new newsletters to subscribe to. (Honestly, it’s become an obsession that is almost out of control. Almost.)

I love reading great newsletters.

And I really love working with Carli to put together this newsletter. (Don’t tell my other tasks, but this just might be my favorite! 🤫)

But why do I love email newsletters so much? Partly, it is because they’re just so darn effective at helping you achieve all kinds of goals. (I dig into the 10 reasons why I think email marketing is so effective in this post. Check it out for a deeper dive.)

But my love for newsletters is more than simply that.

In my book, email newsletters have three 🔥superpowers🔥...

1. Personalization 🙋‍♀️

No other channel allows you to personalize the content your audience receives quite like email. While through other mediums you focus on your niche as a whole, through email newsletters, you can personalize your content for subgroups or demographics within your niche. And this makes newsletters one of the only mediums where you can truly tailor your content to the individual preferences of your audience members, and so create a unique, personal experience for each subscriber. This is vital for trust-building!

Next up…

2. Magnification 🔍

Email newsletters allow you to just amp everything up. Do you want to effectively and efficiently build on your brand identity and authority? Send an email. Want to amplify your brand's voice and message? Create an email sequence! Want to get more ears tuning in to your latest podcast episode or simply subscribing to your show? Send an email with the link! Whatever move you need to make, an email newsletter can help you make it. AND it can do it quickly!

I’ll say it again! “Magnification!”

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Finally, and possibly, most importantly…

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3. Connection 🤝

I think the real magic of newsletters is the real connection it offers. Newsletters are an incredible way to connect directly with your audience.

And this connection is magnified by the feeling of receiving something personalized just for you, which then elevates the connection between sender and receiver.

And if we apply this to your podcast, there is nothing more valuable than genuine connections between you and your audience.

So if you haven't (yet) embraced the humble email newsletter, let this newsletter be the connection you need to take that first step!

And speaking of connection…we’d really love to connect with YOU. Specifically, we’d love to get your feedback on these weekly editions of The Podcast Playbook. We create these for you (okay, I do it a little bit for me, too, but mostly it’s all about you) and so we’d love to hear your thoughts:

► Are we hitting the mark?

► Do you want more from us?

► Do you want less?

► What other segments or topics would you like us to cover?

We’re open to it all! If you have something to share, please hit “reply”. We would appreciate any and all feedback!

- Jennay

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Behind the Scenes...and Beyond the Mic

Carli's podcast, Business Beyond the Mic is growing from strength to strength! Episode 3 featured Ashley Menzies Babatunde. Ashley is a lawyer, career advisor, passionate storyteller, and the host of the No Straight Path Podcast.

In her conversation with Carli, Ashley shared about unlocking your podcast's potential by building through community. It's filled with ✨golden✨ takeaways which you do not want to miss! Check out the full episode here.

Episode 4 features Jennifer Barcelos and Sandy Connery.

Jeni and Sandy are the co-founders of the Marvelous software platform, and the And She Coaching Co. 🌺

They are also the co-hosts of the incredible podcast, And She Spoke, where they give listeners an insider’s peek into the strategies and mental resilience it takes to create and run six- and seven-figure online businesses!

During the conversation, they dive into what it means to be authentic as a podcaster and just how to approach those ✨BOLD ✨topics that we are often too scared to even say out loud. Check out the full episode here!

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Links Worth A Look...

• A stamp of approval for podcasters. According to a new study from Acast, out of all the mediums, podcasters are the most trusted! ✅ You can find the full report here.
• To video or not to video...🤔The latest article from Sounds Profitable is a really interesting read! Confused About Video? The Listeners Aren’t!​
• 🚨New podcast alert! 🚨 Author Jennette McCurdy Is Turning Her Voice Memos Into a Podcast...you can find the very honest trailer here.

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Founder's Corner

In a creator economy, content entrepreneurs make up an ever-growing segment. The goal? To deliver consistent information to a group of people, with plans to build a loyal audience, and then monetize that audience over time!

➡️ Quick facts:

• ​303 million creators operate in the global creator economy!
• ​61% of content entrepreneurs use newsletters to reach their audiences.

But what does it take to be a full-time content entrepreneur and how long does it take to reach success?

If you've been around for a while, you know that I always harp on about consistency and that is always my go-to strategy when it comes to reaching my goals.

➡️ Now, of course, it's not the only thing that leads to success, but it is a crucial starting point. You have to consistently show up in every area of your life to see success in the long run.

This also runs true for podcasters. When your podcast is an extension of your business, it ultimately becomes part of your content strategy. It is another platform that can essentially be used as a 📣megaphone📣 to reach a new audience and further spread your message. But in order to do that, you again, need to show up consistently!

Now, what happens when despite showing up and creating content, your strategy simply is NOT paying off? ❌

So often we opt for changing your content strategy or altering what you put out. But what if instead of making yet another strategy shift, you focus on the content you already have and increase your frequency and intensity?

Surprisingly enough, most of the time if you turn up the intensity, it will far surpass the benefits of a shift in strategy! 💡💡

But before we talk about frequency and intensity... Let's Talk Strategy!

Think of your content strategy as the foundation of your content pyramid. 🔼 Without it, there is nowhere for you to build your pyramid on – so it is super important!

➡️ From there, you can design each level to align with your strategy and the goals you want to achieve. I can definitely dig deeper into this tactic in a future newsletter.

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A well-crafted content strategy can be an effective spark for organic growth in traffic. Planning your content ahead of time allows you to:

• See where all the pieces fit together.
• Increase your content creation efficiency.
• Prevent creative writer's block.
• Help you reach your goals.

Now that your strategy is in place, let’s dive into three key actions to help boost the intensity of your content! ➡️ ➡️

Boost Efficiency & Productivity

In order to be able to increase the intensity of your content creation, you have to be able to produce content more efficiently and at a higher rate of productivity. Here are 4 simple steps to implement:

Step 1: Research and brainstorm when your ideas are already flowing.

Step 2: Create pre-made headlines or topics that are aligned with your overall content mission and strategy.

Step 3: Optimize your content writing work through the use of efficient time management tools.

Step 4: Group similar tasks together to minimize context-switching and streamline your workflow.

Repurpose & Atomize Your Content

One of the best ways to increase the frequency and intensity of the content you put out is to repurpose the content you’ve already created.

To do this, take existing content and adapt it to different platforms and formats so that your content can be digested in different ways. This way you get a lot more mileage out of the hard work that you put into creating the content in the first place.

➡️ Next is to “atomize” your content.

This simply means to break down larger, more comprehensive pieces of content into smaller, more digestible parts. For example, you can turn a course into several blog posts. Or break a blog post into small social media snippets. The options are endless!

These smaller content pieces are then able to reach a much wider audience since this compact content is more easily shareable on social platforms and can be a lot more engaging for your audience.

Write Without Walls (3 W’s)

Now this is the fun part – write like no one’s watching! ✍️

We often slow our own process down by constantly analyzing and critiquing our work as we write. Writing without inhibitions is the only way that you can really get your ideas flowing without any obstacles or pretenses holding you back.

In simple terms… Get out of your own way! When an idea pops up, just let it flow and write freely without any walls to cage you in.

Of course, once you’ve put your idea into writing, this is a great time to take a break and then return to the piece with fresh eyes as you enter into the editing phase. By separating your creative phase from the critique phase you further increase your efficiency because it allows you to refine and polish your content without the limiting factors of perfectionism hindering your progress.

Now, I must warn you. Increasing the frequency and intensity requires discipline, and will certainly push you outside of your comfort zone. In fact, you may even crash and burn on your first attempt 🔥... But that is okay!

Continue to show up, be consistent, and the results of upping your intensity will become the driving point to lead you to your goals.

Until next week...

Happy podcasting! 🎧

The Team at We Edit Podcasts

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Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts.

We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you!

Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show!

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So, how can we help YOU and your podcast? 👇

► Looking to LAUNCH a podcast? Check out our free podcasting courses!

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